PHØTA's virtual lenses open cinema-quality image creation to everyone.
PHØTA's core technology grants anyone on any camera or image software the power to replicate or create professional, movie-quality lens looks and effects, and apply them to any kind of image.
“The lens is perhaps the most significant contributor to the quality and feel of the photographic image.”
The Cine Lens Manual - Cinematographers Jay Holben & Christopher Probst, ASC.
Creative tool developers integrate our proprietary lens engine SDK to grant their users control over real-world optical characteristics.
The result? High-accuracy lens simulations.
Unlocks professional cinematic control to GenAI images
90% efficiency vs imitating lens effects manually in CGI
Delivers DSLR- and Cinema-quality on your smartphone
Enables immersive cinematic looks in real-time for gameplay
